'Marry music and science'
Will.i.am says the music industry needs to get with times and accept technological advances.
The Black Eyed Pease frontman (33) says music industry bosses need to catch a wake-up call and look towards Apple iTunes as an example.
Speaking at Innovation Night hosted at the London Royal College of Art last night, he said: "The music industry never had an appreciation for technology.
"We're going to work out how to make money once we marry music and science. Apple is worth $800 billion now - the music industry far less.
“Music helped define what that company is, but they made all the money."
After the event, the Black Eyes Peas front-man took to Twitter saying he had “fun” at the event and enjoys discussing “future talk”.
He tweeted: "I had fun... I'm glad you got to see that side of me... this is how I think & talk every minute of the day outside of music.